WordStream has updated their AdWords Performance Grader, released in August, 2011. Peer report data is now more accurate, as the tool has analyzed almost half a billion in annualizedPPCspend, about 1.5 percent of...
When optimizing aPPCad, many changes that seem minor from a surface level, like switching placement of phrases, swapping out single words, or tweaking verbiage, can in fact represent a major change in terms of...
Imagine for a second aPPCadvertiser's worst nightmare: You log into AdWords and your keywords, ads and campaigns all have zeros in the conversion stat column! Worse yet, it isn't a performance problem– just a tracking...
Now is the perfect time to make changes, giving you a good few months of“normal” search traffic to analyze before major events like Christmas begin to make their presence known. Here are some tips to make yourPPC...
When it comes to gut feel, creating vivid mental images and positive associations with your ad copy starts to carry the day. It's the subtleties of mental images and emotional associations that determine winning and losingPPC...